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Since Y-Not Started Broadcasting At Ynotradio.Net, Landow Has Paid All Costs -- About $1,000 A Month, Including Streaming, Royalty Payments And Promotion -- Out Of His Very Own Pocket, Supported By A Part-Time Job At Radio Trade Magazine FMQB.
It has been a year since Landow, his stable of 25 DJs and pussy-cat mascots Hugo and Starla, started broadcasting Y-Not over the Web from his West Philly home. "Or, the Bunker, as we call it," Landow said.
His goal is to resume the result of Y100, playing similar music without the restraints of corporate playlists, permitting the DJs to play deep album cuts or indie bands, so long as they fit with the station's identity.
Since Y-Not began broadcasting at ynotradio.net, Landow has paid all charges -- about $1,000 a month, including streaming, royalty payments and promotion -- out of his very own pocket, supported by a part time job at radio trade magazine FMQB. He earns no salary and all of the DJs work absolutely free. Ideally, Landow would like to get sponsors or partner with another organisation, but doing stuff like selling adverts isn't part of his DNA. Recently the station has began taking donations to defray costs.
In an ideal world, Landow would be back on terrestrial radio. He has a soft spot in his heart for the FM dial. Not to mention, the FM listeners.
The amount of people tuning into Y-Not fluctuates, but on a recent Wed. morning, 93 were listening. He admits it's not a huge number and it's a far cry from the average 384,000 weekly listeners logged by Arbitron in Y100's last years. But Landow is philosophical. "It's just pleasant to know someone's listening." Y-Not broadcasts via Net radio network Live 365, which works out the admiration for a station by measuring listener hours. As of Monday, Y-Not had logged 21,361 total listening hours.
"To get a station over one thousand or two thousand is pretty difficult," declared Chris Houghton, online-marketing chief at Live 365. Y-Not is the fourth- most-popular alternative rock radio stations that broadcasts through Live 365. And Y-Not differs significantly from the 3 more popular stations because it tends to a Philadelphia audience, not a world one.
Landow mans the mic Monday through Friday from 9 a.m. Till he is relieved by another DJ. Y-Not is on the air twenty-four hours a day with a live host curating and introducing music from 9 a.m. To 10 or eleven p.m. Monday through Friday and 9 a.m. To 4 p.m. On Saturdays. On Sundays and the off hours, Landow puts the station on auto pilot.
"Realistically, I would like to have my living room to myself one day a week," he said.
Sound salvation When most radio stations go down, DJs scatter to available roles and listeners find new buttons on their radios. But the previous Y100, once called Y-Rock, has refused to go down silently.
Its first death was February 2005, in a wave of format-switches away from alternative rock, when owners Radio One made a decision to switch to a popular hip-hop sound. Programme manager Jim McGuinn led the troops to a spare room in his South Philly house and Y100 Rocks was born. "I thought that if we kept the fans together in one place and we kept some semblance of a staff, that somebody with an FM frequency could be lured to re launch the format," declared McGuinn, now a programme director at the Current, a public-radio station in St. Paul, Minn.
The freedom of Internet radio was thrilling for McGuinn and Landow, particularly after the increasingly corporate management of the final years of Y100. "For the folks that worked at the first Y100, doing the Internet thing was getting back to why we got into the business in the 1st place," McGuinn asserted. "We were the people that needed to come over and sit on your couch and play you some actually cool record that we found.
The Web enables us to get back to that initial impulse that brings most individuals to radio, or should." With little or even no competition in the alternative market at that point and a contact list of fifty thousand e-mails, Y100 Rocks thrived. "It accidentally changed into a business and a thriving Internet radio station," McGuinn declared, who credits volunteers for helping the station file for taxes and ensure everything was legal. "We were blown away when listeners and members of the community wanted to join."
In July 2006, McGuinn announced to his volunteer staff that Y100 Rocks would become part of WXPN as a new service that would appeal to a younger audience, Y-Rock on WXPN. Until last year, Y-Rock was broadcast over the airwaves for 10 hours a week and around the clock online on XPN's HD-2 channel,writes tagza.com.
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The hardest part of selling your O.C. home (OC Register - Lansner on Real Estate)
ARCHIVE Leslie Sargent Eskildsen is an Orange County Realtor. She blogs about
what she thinks homebuyers and sellers need to hear about, without -- as she
puts it -- any sugar coating. You can check out her blog at What Agents Fear
Telling You. These are very cutting edge Real Estate Industry terms that are
[...]
The hardest part of selling your O.C. home is a post from: Lansner on Real
Estate
OC Register - Lansner on Real Estate
